I le masina talu ai, Innovation Norway, i lalo o le puipuiga a le malo o Nouei, na faʻalauiloaina le Made in Norway initiative, ma Hurtigruten o loʻo avea ma faʻailoga autu ma naʻo le sui mai le vaega femalagaaʻi. O le auai i le Made in Norway poloketi e manaʻomia ai kamupani e faʻatautaia se faʻagasologa o talosaga faʻapitoa e faʻaalia i tulaga faʻapitoa e faʻamamafa ai le lelei o oloa ma se faʻamaoni malosi i le faʻaauauina, ma faʻamautinoa ai e naʻo tulaga sili ona tulaga ese o tufuga Norwegian o loʻo tausia i totonu o le fou Made in Norway brand. .